Project Showcase: Automation Demo

I built this because I hate
manual data entry.

Most Marketing Ops teams waste 5+ hours/week copy-pasting CSVs.
Instead of complaining, I built this demo app to show how I spot inefficiencies and simply fix them.

Why Marketing Leads Love Daniel

Because I don't just run campaigns—I upgrade the entire engine.

I Automate the Boring Stuff

Forward reports to an inbox? Done. This app demonstrates how I streamline data collection so the team focuses on strategy, not admin.

I Fix Data Integrity

Messy column names and duplicates ruin attribution models. I build systems (like this one) that normalize data instantly.

I Build Sources of Truth

No more 'which spreadsheet is the latest?' check out the Master Data view to see how I think about version control.

Real Impact > Fancy Tools

Manual Work Automated100%
Team Efficiency Gain~5h / week
Problem Solving SpeedInstant
Performance Review
Q4 2024

"Daniel is the rare marketer who actually understands how the tech stack works. He built a tool over the weekend that solved a reporting bottleneck we'd had for months. He doesn't just ask for resources; he creates them."

— Sarah J., VP of Marketing
DL

Built with ❤️ by Daniel Liu

Sr. Marketing Manager

I'm not a software engineer, but I'm dangerous enough with code to solve my own problems.
This app is a demonstration of my "figure it out" attitude.

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